PLAINS TWP. — Nitro Coffee, the newest beverage being offered at Dunkin’ Donuts, has been infused into Northeastern Pennsylvania.
Nitro is the new nitrogen-infused coffee available — for now — only in the Wilkes-Barre/Scranton area and Hartford, Conn.
Representatives of Dunkin’ Donuts were at the Plains Township store on River Road Wednesday to test the new product out on customers.
And the early returns show that Nitro is a hit.
“It’s really good,” said Ceara Bogue, 23, 0f Philadelphia. “It doesn’t need sweetener or milk. I would definitely try it again.”
That was music to the ears of Janet Rock, senior research and development technologist at Dunkin’ Donuts headquarters in Canton, Mass. She said she and her team worked on the nitrogen-infused coffee for more than a year. The new offering is being test-marketed in Wilkes-Barre/Scranton and Hartford, she said.
Rock said Nitro Coffee features Dunkin’ Donuts’ popular Cold Brew Coffee, infused with nitrogen for “a bold taste with a smooth and creamy texture, as well as an Instagram-worthy, cascading visual effect.”
Rock suggests drinking Nitro coffee black because it is so smooth from the creamy sensation created by the nitrogen. She said cold coffee products have increased significantly in recent years, especially among younger customers.
Millennials are really in to iced coffee,” Rock said. “And this area is one that customers drink iced coffee all year round. They certainly embraced our Cold Brew when we introduced it.”
Rock said Dunkin’ Donuts has stores in 42 U.S. states and 45 countries worldwide. She said the new Nitro coffee will sell at about $3.39 for a 16-ounce cup. The introductory offering of Nitro Coffee will run through the summer in about 80 Dunkin’ Donuts stores in Northeastern Pennsylvania. she said.
Rock also credited Will Rosetti, of Scranton, who works for Dunkin’ Donuts and served on the team that developed Nitro Coffee.
Jonathan Muniz, 23, of Wilkes-Barre, said he needs coffee to start his day. He also liked the taste of Nitro Coffee.
“I wouldn’t add anything to it,” he said after sampling the new product.
Muniz said he usually drinks iced coffee with a turbo shot of espresso “to make it a little stronger,” but he said he would likely try Nitro again.
Rock said she and her team at Dunkin’ Donuts will be closely watching the feedback from customers about Nitro Coffee. Based on that feedback, Rock said a decision will be made whether or not to offer Nitro as a national product. Rock said customers can tell Dunkin’ Donuts employees how they feel about Nitro or they can call the company at the number listed on their receipts.
“This is a lot of responsibility for our customers in this region and in Hartford,” Rock said with a chuckle. “At Dunkin’ Donuts, we always want to satisfy our customers’ needs. We want to hear from them about Nitro.”
Asked if you can dunk a donut in a cold coffee, Rock said, “Why not?” She said some donuts can be dunked better than others.
“I prefer to dunk the cake donuts,” she said. “But a jelly or cream-filled donut, I like to take a bite and then take a sip of coffee. We are always evaluating our existing donuts and creating new ones. It’s important to know what goes well together.”
Nick Santana, manager at the Plains Township Dunkin’ Donuts, said he was glad to host the promotion of Nitro Coffee.
“We’re anxious to see how our customers like it,” he said.
Reach Bill O’Boyle at 570-991-6118 or on Twitter @TLBillOBoyle.