When expecting mothers want to stay in shape, fashion shouldn’t be an afterthought. Having a baby bump doesn’t mean you have to lose your stylish ways. Forever fashion forward, Maggie Zembruski couldn’t agree more, which is why she launched the ever-so-comfortable-yet-oh-so-chic line, Me2Roo. Learn more about Maggie and how Me2Roo was born.
WEEKENDER: Tell us a little bit about yourself.
ZEMBRUSKI: I have always adored fashion and have been fortunate to work for the best brands in the industry over the last 10 years, most recently at Louis Vuitton Moet Hennessy, but it all started here, where I was born and bred over the rafters of our very own Dundee Gardens. I currently reside in Short Hills, N.J. — a stone’s throw away from the infamous Short Hills Mall.
WEEKENDER: What made you want to launch a maternity line?
ZEMBRUSKI: Born with a passion for fashion, I have made a career working in an industry where no stiletto is too high. Since the announcement of my son followed by my daughter in less than 16 months time, I have been committed to changing the fashion world forever. During my transformation, I discovered that my fashion-forward frocks were making their way further back in my closet and leggings emerged as my little black dress. I kicked off the stilettos, shrinking, yet growing in many other ways. It was happening right before my eyes, slowly I was sneaking into my husband’s T-shirt drawer in hopes of scoring something appropriate to wear to the gym that would serve to cover my belly without advertising a college pub crawl or professional athletic team. As I climbed, clamored, stepped and spun for countless hours surrounded by my dainty friends who looked incredibly stylish as they huffed and puffed, my “ah-ha” moment swallowed me like a mother’s intuition — Me2Roo was born.
WEEKENDER: What can people expect when visiting me2roo.com?
ZEMBRUSKI: Judge for yourself. We designed this interactive website to be functional and fashionable. Our still images come to life and give you the ability to hone in on the quality of the design. We provide you with a bird’s-eye view of every seam and stitch of our fit for you compliments of me2Roo.
WEEKENDER: Your site states you have attire for all phases of pregnancy including directly after giving birth. How does the attire differ through the phases?
ZEMBRUSKI: When I was pregnant with my first child, I initially thought I could just purchase activewear in a larger size, and it would accommodate my growing belly, but I quickly found out that it never really fit all the changes that were happening. Me2Roo delivers the only activewear designed specifically to support the fit mom and her growing belly. Our wickable four-way fabric is the perfect blend that molds to your evolving body throughout motherhood. Our fusion of Supplex and Lycra allows a garment to stretch up to 500 percent before bouncing back to original shape. Me2roo’s unique design employs modern fiber technology, keeping you cool in the summer and warm throughout winter. Superior performance characteristics keep moisture on the surface while allowing proper breathability to give perspiration an ideal pathway to quickly vanish and comfort you.
WEEKENDER: Do you work with one specific designer for the me2Roo tops and bottoms?
ZEMBRUSKI: I design all of the pieces in the collection specifically for the growing body, but I have a great team of technical support designers and pattern makers who translate my designs into actual pieces. It is a remarkable process.
WEEKENDER: Your active wear can be purchased on your website as well as at boutiques from New York to California. Is it available anywhere locally?
ZEMBRUSKI: Yes, delivered right to your door at me2roo.com and for a live in-person viewing, shop at Dundee Gardens, located on the Sans Souci Parkway in Hanover Twp.
WEEKENDER: What can readers expect from your blog?
ZEMBRUSKI: The blog — “Body by Baby” — encompasses everything related to fashion and fitness in the world of maternity. Social media is a powerful resource in staying in touch, and I send out tweets and Facebook updates on a consistent basis.
WEEKENDER: Where do you see me2Roo in the next three years?
ZEMBRUSKI: Right where I began: Never slowing down, still inspired, designing innovative apparel that fills a void where other brands are lacking.
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