STYLE FILES: High-end fashions for high-end tastes

Headquartered in Florence, Italy, you might instantly feel defeated when desiring to shop at Luisa Via Roma. With the expense of travel and accommodations alone, how could you even imagine having enough spending cash left over to indulge in this fine Italian shopping experience?

Do not fret, my pet, as Luisa Via Roma shall not taunt its esteemed potential customers. You can cancel your appointment with your travel agency and simply sit comfortably at home while you click away, adding item after item to your shopping bag online at luisaviaroma.com, the company’s website that was launched in 2000. Warning: Best to free up some space on your credit card before getting click happy.

With a balance between young, new designers and staples within the high-end fashion industry, you can find men and women’s items including shoes, accessories, suits, dresses, tops, pants and everything in between.

To give you an idea, some of the well-known designers Luisa Via Roma boasts include: Balmain, Chloe, Christian Louboutin, Dior, DSquared, Dolce & Gabbana, Givenchy, Giambattista Valli, Lanvin, Marc Jacobs, Rick Owens, Roberto Cavalli, Yves Saint Laurent and others. The company also works with some of its designers to create exclusive lines just for Luisa Via Roma.

Established in 1930, Luisa Via Roma prides itself in its forward-thinking marketing efforts, staying on the cutting edge of social media outlets including Sina Weibo, which is microblogging, China’s most popular social-media site and the LVR blog, an internal portal for interaction, both of which are responsible for Luisa Via Roma’s spike in online traffic.

To strengthen its brand, Luisa Via Roma also relies on event planning and has partnered with companies such as Coca Cola, Lacoste and others to create more of an experience rather than just pushing a product. The first ever to create an event for fashion bloggers, Luisa Via Roma has successfully branded its Firenze4Ever event as the premier party to introduce each season.

With Carolina Bucci, Chloe, Gareth Pugh, Ann Demeul.Blanche, Rick Owens, Lanvin and so many designers with unusual lines, shopping with Luisa Via Roma is comparable to purchasing directly from the runway. High price tags are included with every item, but the end result is also very high-end fashion for high-end taste. Get that Gold Card ready — luisaviaroma.com awaits.

w