Matt Hannon always carries a camera. The 27-year-old Kingston resident began his photography career during a college internship at a local paper.
‚??My editor, who was also my professor, suggested I go out and take some photos,‚?Ě he recalled. Hannon snapped a few shots when the staff was in absentia. His work impressed the editor. ‚??He said I had a real good eye for it.‚?Ě
From his photojournalism experience, Hannon developed his craft and began his photo company, 57NO. ‚??I like to shoot editorial, fashion, lifestyle and event photography.‚?Ě As his business expanded, Hannon realized that he needed to name the company.
‚??I know there are at least two other people in the area named Matt Hannon.‚?Ě His name didn‚??t quite fit the brand. ‚??Some friends of mine and I used to refer to the area as the 5-7-no, like a punk kind of thing.‚?Ě The name fit. ‚??Having a name like that is a good way to distinguish myself in a local landscape.‚?Ě
Hannon doesn‚??t limit himself to just one camera. Among traditional Nikons, he also uses unconventional cameras. ‚??A lot of the stuff that‚??s going to be in my show in February I shot with probably four different cameras. My favorite camera to use is a small film point-and-shoot. I can take just that and a tripod out to wherever I‚??m going to shoot, and I always get great photos from it. I like something small and portable that I can carry with me.‚?Ě
Hannon also works between film and digital, depending on which type of camera is available to him. ‚??I don‚??t usually distinguish. If I happen to bring my digital with me that day, and I see something, that‚??s what I‚??ll shoot it with. The same thing with my film camera.‚?Ě
He is currently finishing up his February show, which opens Feb. 1st at The Vintage Theater (326 Spruce St., Scranton) and will be up through March. ‚??The theme is all night landscapes.‚?Ě
Hannon works at Digital Studios, a DVD production company, and seeks moments of midnight spontaneity after leaving his late-night shift. ‚??I started bringing my tripod and taking photos of whatever caught my eye at the time.‚?Ě
It was challenging to find subjects in the still night, but Hannon found inspiration in the challenge. One photo features Wilkes-Barre‚??s Murray Complex, taking it the night it caught on fire. He arrived after the flames had subsided.
‚??I showed up and found that there were crews working on it. I asked if I could get a photo of the building because there was still smoke coming out. I did a long night exposure of it.‚?Ě
Hannon‚??s show at The Vintage features multiple long exposure shots, including one of Kirby Park at night. ‚??The light was really good looking and there‚??s a bit of fog over the pond in the park‚?Ľ It created this weird sort of ethereal look in the photo.‚?Ě
One black-and-white photo indicates the passing of time into Hannon‚??s nightscapes. ‚??I found a notebook in a dirt parking lot.‚?Ě The artifact, caked with mud, illustrates a simple narrative. ‚??You could see that it was someone‚??s school notebook.‚?Ě
Hannon‚??s photography takes him on the road for events such as the Philly Flash Fashion show ‚?? where models strutted down a Philly street divider as cars rolled past ‚?? among other gigs.
‚??I did some promotional work in Philly with the brand Cotton. They were looking for the American style and sent photographers out to capture street style as inspiration for their upcoming show.‚?Ě He‚??s also worked beyond the City of Brotherly Love. ‚??I‚??ve done some work in New York, traveling to Boston, Washington, D.C., and Virginia‚?Ľ Anywhere that I go, I try to take photos.‚?Ě
If you see Matt Hannon on the street, you just might end up immortalized in a moment by 57NO.
Matt Hannon photo show First Friday opening: Feb. 1, 6-9 p.m., Vintage Theater (326 Spruce St., Scranton). Work will be on display all month.