It’s on billboards, t-shirts, shoes, desserts, NFL players’ uniforms – and even in people’s hair. There’s no escaping the color pink this month and the simple yet powerful ribbon design that goes along with it.
It’s Breast Cancer Awareness Month, and this Saturday the American Cancer Society is holding Making Strides Against Breast Cancer, a walk to celebrate survivors, honor those who have passed on, and raise awareness of the most commonly diagnosed cancer in women.
“There is a lot of push to get awareness out about breast cancer,” said Nicole Jorgensen of the American Cancer Society. “So not only will we be raising money during the event, we’ll also be educating those who come to it.”
Making Strides is a non-competitive 5K walk/run in Kirby Park. Those participating may register online or sign up the day of. According to the Making Strides of Wyoming Valley website, there are currently 37 teams and 234 participants that have raised nearly $25,000 already.
This is the third year for Making Strides, and Jorgensen said it’s grown tremendously since the beginning.
“The first year we had 250 people and there wasn’t really a lot of other aspects to the event besides the walk,” she said. “There were 700 people that participated last year, and this year we’re hoping to have about 1,000.”
Jorgensen said there’s also more of a program this year, which includes a survivor speaking, laughter yoga, and a performance by the Pittston Area cheerleaders.
There are plenty of vendors on-site, such as Avon and Silpada Jewelry, as well as booths to showcase some of the programs the American Cancer Society has to offer cancer patients.
“One of the things we’ll have at the event is the ‘Look Good Feel Better’ experience,” Jorgensen said. “It’s one of our programs where women can get makeup tips, wig and scarf fitting tips by licensed cosmetologists. As you go through the process with cancer, your skin changes, you may lose your hair from chemo, so we’re here to help that transition. Jolie Beauty is coming to do hair pinking, quick polish changes, hand massages, and things like that that are free for survivors, and available to anyone else with a donation.”
Such an event isn’t contained to one day; there are plenty of other things that have been going on continuously throughout the month in support of it.
King of Kings Gyros on Public Square in downtown Wilkes-Barre is selling shirts for $10 and donating late-night tips for the month of October; Conflict Artistry Tattoo Parlor in Edwardsville is donating any money made from pink ribbon tattoos for this month; Sapphire Salon is fundraising in various ways through selling pink jewelry, holding a basket raffle, and donating a percentage back from select services; and much, much more.