By Holly Pilcavage - For Weekender

The NEPA Creative Series: Clarks Summit woman designs wreaths and more

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Wescott’s creations include floral arrangements and wreaths for all seasons and occasions.
Submitted photo
Her experience in the silk floral industry gives Wescott a deep knowledge of all aspects of design.
Submitted photo
Wendy Wescott designs unique and cost-effective decorations for her clientele.
Courtesy of CoalCreative

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    Wendy Wescott, of Clarks Summit, is the 32nd #NEPACreative of 2017. Wendy brings creativity to the area through designing centerpieces, wreaths and trees for all seasons and holidays.

    Wendy’s family started Keen’s Floral 30 years ago by manufacturing artificial wreaths, trees and garlands, and selling them wholesale. Over the years, they have evolved into a successful retail store. In particular, Wendy has taken a great interest in customers’ needs and lives by the fact that she does not believe in cookie cutter decorations.

    In her opinion, each person’s piece should be unique for them as well as cost-effective. Although multiple big box craft stores have moved into the area, Wendy’s focus on individualized service and personalized ideas have allowed her store to survive in this sea of national chain stores. As the buyer who travels across the country to determine which items to carry in her store, she is able to bring unique products into the area.

    “Being in the silk floral industry, I get to see every aspect of design. I have been active in product and color development, manufacturing and importing of items, and purchasing and displaying merchandise,” Wescott explained. “I also teach design classes to the public and various organizations. I am always searching for something new to introduce to the store and to teach to my peers. I really love my job!”

    Wendy has had the opportunity to decorate a variety of locations including, but not limited to, schools, malls, nursing homes, hospitals, churches, apartment complexes, grocery stores, casinos and even private homes. Wendy made sure to note that she is always up for a new challenge!

    “I am constantly reinventing myself, always pushing my creative limits,” stated Wescott. “I love breaking away from the traditional style of design and always try new things. To be creative you need to be fearless and not afraid of failure. Without failure, there is no success.”

    After finishing large projects, she will often challenge herself to see if she is able utilize all of the leftover scrap pieces of material and create one last arrangement using only what some other designers might have simply thrown away — and those one-of-a-kind designs are often sold the same day that she makes them.

    To Wendy, being creative means changing her perspective and presenting things in a new way.

    When being considered as an NEPA Creative, individuals are asked to explain how they bring creativity to the area, how long they have been doing it and why, and finally what being creative means to them. Once chosen, the next step is to bring each creative into CoalCreative’s studio space to be filmed for a 60 second video that is shared every Wednesday across all their social media platforms. The series plans to highlight all sorts of creatives throughout the rest of the year. There are no limits to who could be considered. Photographers, musicians, barbers, magicians, and improv artists are just a handful of the submissions CoalCreative has received thus far.

    Wescott’s creations include floral arrangements and wreaths for all seasons and occasions.
    http://www.theweekender.com/wp-content/uploads/2017/08/web1_Submitted-by-Wendy-4.jpgWescott’s creations include floral arrangements and wreaths for all seasons and occasions. Submitted photo

    Her experience in the silk floral industry gives Wescott a deep knowledge of all aspects of design.
    http://www.theweekender.com/wp-content/uploads/2017/08/web1_Submitted-by-Wendy-2.jpgHer experience in the silk floral industry gives Wescott a deep knowledge of all aspects of design. Submitted photo

    Wendy Wescott designs unique and cost-effective decorations for her clientele.
    http://www.theweekender.com/wp-content/uploads/2017/08/web1_Wendy-Wescott-Submitted-by-CoalCreative.jpgWendy Wescott designs unique and cost-effective decorations for her clientele. Courtesy of CoalCreative
    Clarks Summit woman designs wreaths and more

    By Holly Pilcavage

    For Weekender

    To be considered for the series, submit a consideration form at www.coalcreative.com/are-you-a-nepa-creative or send an email to holly@coalcreative.com.

    To be considered for the series, submit a consideration form at www.coalcreative.com/are-you-a-nepa-creative or send an email to holly@coalcreative.com.