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Nikki M. Mascali
I realized long ago that when Oprah speaks, people will maniacally listen. I honestly believe that if she told her viewers to put a gun to their heads and pull the trigger, at least half of them would do it.
The proof is in the chicken, as given in this week’s KFC/KGC business. (For those not in the know, the brand is really pushing its new Kentucky Grilled Chicken now, or KGC, and got President Oprah involved).
The print-out-the-coupon-get-the-free-grilled-chicken meal became an instant sensation — so big that KFC had to rescind the offer. The company came up with a rain check plan that I find kind of confusing, especially because company president Roger Eaton wrote “…we can no longer redeem the free coupon at this time. But we will honor our commitment to giving you a free Kentucky Grilled Chicken meal.”
Huh?
Whatever the hell Mr. Eaton means, of course I had printed out a coupon just like every other person in the country. Knowing I could no longer redeem it, I still headed to KGC as I’ve been calling it to help start the name-change trend today. What can I say? I’ve got a soft spot for any man sporting a pointy beard like the Colonel.
Though nothing can replace the 11-herbs-and-spices goodness of the fried version, the grilled really was damn good. I felt like I was being naughty on my diet when it really wasn’t that bad for it. And I honestly adore those damn mashed potatoes.
I wish KGC well, Mr. Eaton. I think this whole shebang was good for your brand. I look forward to getting my rain check in the mail so I can come back again, and that time maybe treat myself to one of those chocolate pudding cup things I so loved as a kid.
While I may not have Oprah’s Queen of the Free World status — yet — I would like to ask you to add grilled boneless chicken strips to your menu fast … but maybe not unveil them with Oprah’s help.
About the Author
Nikki M. Mascali began her career at the Weekender as an intern in 2005 - and holds the honor of being the oldest intern the paper ever had. She received her degree in journalism from Luzerne County Community College in 2007 and joined the Weekender staff full-time in 2006 as staff writer/designer before becoming associate editor in 2010. In March 2011, she was named editor.
Nikki has interviewed everyone from Gene Simmons to Richard Simmons, and her articles have run the gamut from local and national theater to music and in-depth reports on the radio industry and negativity in NEPA.
Nikki enjoys writing, quoting movies, traveling and being a diehard foodie - which is why she pens our weekly food and drink column, "Dish."
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