SECURELY FASHIONED: How to choose your shoes online

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First Posted: 4/30/2013

Many websites are popping up offering shopping services, boasting that for around $40, you can get a personalized shoe wardrobe and a pair of shoes or a bag sent to your door. I’m here to break them down for you.

The president and creative director of this genius service is Kimora Lee Simmons, former model-turned-business mogul. Their formula is to design and manufacture their own brand of shoes in order to cut out middle man mark-ups, stating that department stores sell their shoes for five times more than the cost to make them. They make the fantastic styles and sell them exclusively online at Oh, and there is always free shipping. Love it.

Step one is a personal style quiz where you chose from a selection of various heel sizes and styles, from boots to strappy sandals. You also get to choose your fave celeb look from a selection of pictures and the help of A-list celebrity style experts.

Step two is a list of suggestions from a personal stylist.

And step three is any pair of shoes or a bag for $39.95.

If this is your first time at, you get 20 percent off your first item. And JustFab offers more than great shoes – they have a killer selection of handbags, jewelry, and denim.

Chief Stylist Rachel Zoe is all over this site. The formula is basically the same, starting out with a personal style quiz, then a suggestions list, then you shop! The ShoeDazzle brand shoes are $39.99, but you can shop designer shoes and bags, too, most priced well over $39.99. ShoeDazzle also offers free shipping.

You can sign up to receive personalized weekly pics and members-only pricing for new trends on shoes and bags and get the “Daily Fix,” which is the daily trending style with one-day-only special pricing. You can also manage your shopping by browsing showrooms and boutiques.

VIP members get special pricing, shoe dollars to spend, exclusive surprises and event notifications, and a VIP concierge.

ShoeMint has collaborated with shoemaker Steve Madden, actress and designer Rachel Bilson, and celebrity stylist Nicole Chavez. This trio makes their original designs just for Every piece is made from real leather and suede.

Same formula applies: take a quiz, get your suggestions from the stylist, then shop. You are offered product once a month with an option to opt-out if you don’t want to purchase that month. Styles start at $79.98 with free shipping.

Whatever you do…

Have fun exploring these sites and take advantage of first-time orders, where most offer a discount!

-Erin Rovin has been working in the entertainment industry for 10 years and writes for various national gossip publications. She can be reached at