Booty call: The bottom is now tops on TV

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First Posted: 9/7/2014

“I’m all about that bass, ‘bout that bass — no treble.”

It’s a catchy phrase, but that song isn’t encouraging people to sign up for music lessons. The song is celebrating what you’re sitting on. And, no silly, not the chair or couch.

We’re bringing booty back big time this year. And according to all the TV stars and hype, there’s nothing wrong with having a little more junk in your trunk if you know what I mean.

So declares Meghan Trainor in the catchy “All About That Bass.” In the video, Trainor says she “won’t be no stick figure silicon Barbie doll, so if that’s what you’re into then go on and move along.”

The tune declares skinny overrated. “I wrote this song because I myself struggle with this concept of self-acceptance,” Trainor told the Huffington Post. “It was written from a real place so I’m glad that other people can relate to it.”

Yes, they can, especially TV stars.

Turn around. It seems the rear end and the tushy, just some of the names it is called, is the most featured body part on TV nowadays after a seemingly never-ending obsession with breasts. I guess you could say that the bottom is now tops. And it’s becoming a more accepted practice to expose and extole the virtues of the rump or what Forrest Gump referred to as the buttocks.

Kim Kardashian’s famous posterior has been the subject of many a rude comment, snicker and even adoration and admiration. She’s had it X-rayed on an episode of her reality TV show just to prove it’s real. And she constantly posts selfies of it.

Everyone praises J.Lo’s hind end while she helps promote the mystique on the red carpet by choosing body hugging fashions that highlight every curve. Best butt at age 45, critics rave. She has even done a remix of her hit “Booty.”

As a matter of fact, many of the latest fashions either cling suggestively to the fanny or expose it. Case in point: The album cover and video of “Anaconda” by Nicki Minaj, who is wearing the tiniest of thongs.

The suggestive lyrics and content of the “Anaconda” video have caused quite a controversy. In just 24 hours after the clip was released on Aug. 19, Minaj logged 19.6 million hits on Vevo, breaking a single-day record previously held by Miley Cryus’ “Wrecking Ball.” The double entendre “Anaconda,” with its sexy lap dancing and nearly naked gyrations, has almost 84 million views. Shameless Nicki has even added a fart remix to the video.

We’ve come a long way since one well-known song, even 22 years later, attempted to focus its attention on the gluteus maximus.

At the time of its original release, “Baby Got Back” by Sir Mix-a-Lot created controversy for its sexual lyrics and references to the female posterior. The video was briefly banned by MTV. Can you believe that it was the second best-selling song in the U.S. in 1992, “behind” Whitney Houston’s “I Will Always Love You,” with sales of 2,392,000 physical copies that year?

The tune, which Minaj samples in her song, played on the dichotomy of women scoffing at another female’s bigger derriere (“Oh, my, god. Becky. Look at her butt. It is so big.”) while some men admired it with lyrics like “Shake that healthy butt! Baby got back!”

Jason Derulo’s song “Wiggle” pays homage to what the British call the bum or little kids say is the doopa and grandma termed the heinie or can. If you still don’t think the rear is the most celebrated view of the year, consider this: It took seven writers to come up with these lyrics: “You know what to do with that big fat butt. Wiggle, wiggle, wiggle. Just a little biggle.”

Beyonce herself, Queen Bey or the girl who got the word bootylicious into the English dictionary, has been writhing on the stage in thongs showing off her backside in “Drunk in Love” performances. And while Jay Z may have “99 Problems,” his wife’s exhibitionism doesn’t seem to be one of them.

Even toilet paper commercials have gotten into the act. And why shouldn’t they? After all, that “square to spare” they’re trying to sell is all about that bass. So the adorable bears on the Charmin ads get a little cheeky when they talk about making sure to wipe carefully without the commercial becoming too cringeworthy or un-bear-able.

Everyone is showing off their ass-ets this year. So, don’t worry if you’ve got a little bit of extra curves on your backside. It’s really no treble at all.

“Butt” seriously, here’s hoping that by next year we can put all this booty hype behind us.